Last week should have been an awesome week with prepurchase starting (and presumably, release getting closer), a metric ton of information about guild halls, and full details of exactly how big the patch that went live today is.
Instead, it turned into a nightmare of botched PR, hate and shaming on ArenaNet’s developers, and a viral level of outcry spreading from reddit to the same group that hosted the initial reveal of guild halls and prepurchase during E3 in less than a week. A literal firestorm of negative feedback.
But regardless of its effectiveness, it sets a dangerous, and ultimately unproductive precedent. I am going to show how first firestorms aren’t new to the Guild Wars 2 community, how these firestorms hurt everyone involved, and ways to keep a raging inferno from engulfing the studio.