Note: This is the first exhaustive-style post I’ve had since January. It is not short (4800 words). A functional TL;DR, is present in the introduction, bolded statements throughout the post, and conclusion.
Communication is one of, if not the, most important facets of game development. Without it, developers are in the dark on what players want, and players aren’t sure who they should back with their money (either before or after release).
But communication is not simply talking. It requires understanding who is being communicated to, what needs to be said, and how it needs to be said. Failing any of these aspects often means the message is lost.
And based on the wild swings of opinion on both reddit and the forums (most easily seen by looking at discussions on both the expansion and the base game), communication isn’t really happening, especially at this critical time as the expansion seeks to reinvigorate the game.
Communication has not been an ArenaNet strong suit for quite some time. Rather than simply griping about the current policy, I am going to explore what it is and its full effects. And after framing that entire problem, I will provide a possible solution to put ArenaNet and the Guild Wars 2 community back in communication.